Khalid AL Fararni,Fouad Nafis,Badraddine Aghoutane,Ali Yahyaouy,Jamal Riffi,Abdelouahed Sabri
With the development of the Internet, technology, and means of communication, the production of tourist data has multiplied at all levels (hotels, restaurants, transport, heritage, tourist events, activities, etc.), especially with the development of Online Travel Agency (OTA). However, the list of possibilities offered to tourists by these Web search engines (or even specialized tourist sites) can be overwhelming and relevant results are usually drowned in informational "noise", wh...